Umunsi w’abakundana uri hafi, ndetse n’ubwihutirwe buri mwaka bwo kugura cyangwa gutanga amakarito ya shokora za Russell Stover na Whitman's Sampler, ziboneka ku giciro kiri munsi y’amadolari 12 muri Walgreens, CVS, Walmart, na Target.
Ariko uyu mwaka, abaguzi bashobora kwiheba iyo bafunguye udusanduku tunini dutukura cyangwa tw’umutuku, nk’uko bivugwa n’umuvugizi w’abaguzi. Ibyo biterwa nuko gupakira ibintu ari ukuyobya, nk’uko bivugwa na Edgar Dworsky, wahoze ari umushinjacyaha mukuru wungirije wa Massachusetts akaba n’umwanditsi mukuru wa ConsumerWorld.org.
Dvorsky yavuze ko ubushakashatsi bwe bwerekanye ko amakarito manini cyane ashobora gushuka abaguzi bakeka ko bafite shokora nyinshi mu gihe mu by'ukuri badafite.
Inzego zishinzwe kugenzura abaguzi zivuga ko ubu buryo ari "kuruhuka," kandi amategeko ya leta ntabyemera. Abashinzwe kugenzura basuzuma niba ibicuruzwa biboneka ku bwinshi bagereranya ubushobozi bw'ipaki n'ingano y'ibicuruzwa birimo koko, nk'uko yabivuze. Hanyuma bagena niba umwanya w'inyongera udakora neza kandi nta ntego yemewe ifite, nko kurinda ibicuruzwa.
Ibi bitandukanye n'ibintu byo "kugabanuka kw'ibiciro", uburyo bwo gupakira ibicuruzwa bikunze kubaho iyo ibiciro by'ibiciro bizamutse cyane kandi ibiciro by'ibigo bikiyongera. Kugira ngo ibyo biciro bigenzurwe, ibigo bipakira ibicuruzwa kugira ngo bisa bito, byoroshye, kandi bisharirwe amabara make y'imitako.
Mu minsi mike ishize, Dworsky avuga ko hari umusomyi wamuburiye agasanduku ka shokora maze amwoherereza ibimenyetso by'agasanduku karimo shokora za Whitman zifite ishusho y'umutima.
Agasanduku gafite ubugari bwa santimetero 25, uburebure bwa santimetero 25, kandi gafite uburemere bwa garama 12. Dvorsky yagize ati: “Ni ingano nziza cyane.” Ariko ubwo agasanduku kafungurwaga, hari shokora 11 imbere.
Dvorsky rero yaguze amakarito menshi ya Whitman y'uyu mwaka ($7.99 buri imwe) maze akuraho ibikoresho byose byo gupakira hamwe n'imigozi. “Utubari twa shokora duha gusa kimwe cya gatatu cy'agasanduku.”
Dvorsky nta gihamya afite cyerekana ko iki kigo kirimo kuzigama shokora ugereranyije n'imyaka yashize. Ariko CNN yasanze agasanduku ka shokora zimeze nk'umutima za Russell Stover gafite itariki ntarengwa yo ku ya 10 Kamena 2006, kari kabitswe n'umwe mu bakozi bacu nk'urwibutso, kandi kari gafite ingano imwe: santimetero 25 z'ubugari na santimetero 25 z'uburebure.
Dvorsky yanabonye shokora ya Russell Stover ifite ishusho y'umutima ya garama 5.1 irimo udukombe icyenda. Yagize ati: “Ingana hafi kabiri n'agasanduku ka Russell Stover ka garama 4 karimo abantu barindwi.”
“Tekereza ko wahawe agasanduku kanini. Nugaha uwo ukunda ku munsi w’abakundana, azatekereza ko ari agasanduku ka shokora nini, ariko mu by’ukuri ni icyenda gusa,” aravuga. “Birababaje cyane.”
Ibirango byombi bigaragaza ku ipaki uburemere n'umubare wa bombo ziri imbere. Lindt & Sprüngli, ikigo cy'shokola cyo mu Busuwisi gifite ibirango bya Russell Stover, Whitman's na Ghirardelli, cyohereje icyifuzo cyo gutanga igitekerezo kuri Russell Stover Chocolates.
Russell Stover Chocolates yavuze ko “ishobora kubwira neza abakiriya bacu ibiri mu ipaki yacu.”
“Ibi birimo gukwirakwiza ibiro by’ibicuruzwa ndetse n’ingano ya shokora mu dusanduku twose tw’umunsi w’abakundana,” Patrick Khattak, visi perezida ushinzwe iyamamazabikorwa muri iki kigo, yabitangaje mu butumwa bwa email kuri CNN Business.
Mu bihe byashize, abashinzwe kugenzura bagiye bashinja abakora shokora kubera ko bavugaga ko bapfunyikaga amapaki. Mu 2019, Umushinjacyaha w’Akarere ka California yatanze ikirego arega Russell Stover na Ghirardelli, avuga ko bakoresheje amapaki y’amahimbano n’ubundi buriganya mu dusanduku tumwe na tumwe tw’amapaki y’shokora kugira ngo amapaki asa neza kurusha uko yari ameze mu by’ukuri.
Abanyamategeko b’akarere, barimo n’Umunyamategeko w’akarere ka Santa Cruz, barangije urubanza maze amasosiyete yishyura amande y’amadolari 750.000, yemera ko nta cyaha yakoze ariko yemera guhindura ipaki.
Umushinjacyaha wungirije w’Akarere ka Santa Cruz, Edward Brown, yavuze ko arimo gukora iperereza ku ngero ziherutse z’amapaki ashobora kuba ari uburiganya yakozwe n’amasosiyete yombi. Yavuze ko Dvorsky yamubajije ku nkuru ye izwi cyane ku masanduku ya shokora ya Russell Stover na Whitman.
“Ikibabaje ni uko ibi biracyakomeza. Birababaje kandi,” Brown yabwiye CNN. “Tuzakora iperereza niba aya masosiyete yarafashe inyungu mu bintu bitari byemewe n’amategeko. Kuva urubanza rwacu mu 2019, hari byinshi bitari byemewe byangiritse ku mategeko.”
Amakuru menshi ku giciro cy’imigabane atangwa na BATS. Ibipimo by’isoko rya Amerika byerekanwa mu gihe nyacyo, usibye igipimo cya S&P 500, givugururwa buri minota ibiri. Ibihe byose biri mu gihe cy’Iburasirazuba. Amakuru: FactSet Research Systems Inc. Uburenganzira bwose burasubitswe. Chicago Mercantile Exchange: Amwe mu makuru y’isoko ni umutungo wa Chicago Mercantile Exchange n’abayitangaho uburenganzira. Uburenganzira bwose burasubitswe. Dow Jones: Ibipimo by’imigabane bya Dow Jones bifitwe, bibarwa, bigakwirakwizwa kandi bigurishwa na DJI Opco, ishami rya S&P Dow Jones Indices LLC, kandi bifite uruhushya rwo gukoreshwa na S&P Opco, LLC na CNN. Standard & Poor's na S&P ni ibirango byanditswe bya Standard & Poor's Financial Services LLC naho Dow Jones ni ikirango cyanditswe cya Dow Jones Trademark Holdings LLC. Ibikubiye muri Dow Jones Brand Indices byose bifite uburenganzira bwa S&P Dow Jones Indices LLC n’amashami yayo. Agaciro gakwiye gatangwa na IndexArb.com. Iminsi mikuru y’isoko n’amasaha y’ubucuruzi bitangwa na Copp Clark Limited.
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Igihe cyo kohereza: Nzeri-05-2023
